Lesson 5

Online Monitoring

Online Monitoring allows content marketers to ‘listen’ to what other people are talking about online. They can follow what is being said about their company. Online monitoring is a great way to find out about the current trends in your industry, and a great way to find new ideas to write about.

In this lesson we will talk about using three tools for online monitoring:

  • Google Alerts
  • Google Trends
  • Tweet Deck

Google Alerts


Google Trends

Google Alerts


Powerful Online Listening Tools – The Basics of Using TweetDeck


After reviewing the material, complete Assignment Five on the Assignment’s Page.