Online Monitoring allows content marketers to ‘listen’ to what other people are talking about online. They can follow what is being said about their company. Online monitoring is a great way to find out about the current trends in your industry, and a great way to find new ideas to write about.
In this lesson we will talk about using three tools for online monitoring:
- Google Alerts
- Google Trends
- Tweet Deck
After reviewing the material, complete Assignment Five on the Assignment’s Page.