Why Do We Use Educational Content in Our Content Marketing Strategy?
Content Marketers create educational content for a variety of reasons including:
- Educational content, with the right keywords and phrases, generates traffic to the company website through searches made through Google or other search engines.
- Educational content can help establish a business as an expert in their field.
- Educational content addresses our customers needs by providing them with answers to the problems they are seeking answers for.
- Educational content can provide foundational information to help a customer choose the right product. (ie. A health food store might include information about vitamins on their website to educate customers on what supplements they should be taking.)
- Educational content can create customer engagement by providing opportunity for conservation through forums and blogs
Review the material below.
Why Education is a Powerful Content Marketing Strategy: 17 Examples
Oh, the Content You’ll Create (Ebook)
Assignment
After reviewing all of the material, complete Assignment One on the Assignments page.